Google Currently Enables The Use Of FAQ Structured Data For Non-FAQ Content

by Shermy Mohan - 5/26/2022 1032 Views

Google's John Mueller explains the ways for the usage of FAQ structured datasets in everyday content which is not formatted as an FAQ

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Google's John Mueller responded to a concern regarding FAQ structured data by greatly broadening the types of content to which FAQ structured data may be applied, including stuff that isn't even in the FAQ format.

This type of detailing in your content will enhance the quality of your product. For that, indeed expert hands are needed and outsourcing digital marketing to a white label digital marketing agency is the best strategy to be followed.

FAQ Structured Data

FAQ (Frequently Asked Questions) is a sort of information structure that consists of questions and answers. It is intended to serve as a resource for site visitors who have inquiries. FAQ content can be a whole page of questions and answers or a tiny piece of a website with a question-and-answer structure. It is often added to a web page by the publisher. The use of the FAQ style has the advantage of doubling or even tripling the amount of space consumed by your search result listing. This not only increases the visibility of a search presence but also pushes a rival or two off the first page of search results.

Finally, the FAQ data structure may be employed in web forum material, which could also result in an improved Google listing. The person asking the question wants to know if it's allowed to utilize the FAQ structured data outside of the standard FAQ content format, which includes a portion of a page labelled FAQ and a list of questions and answers. It's an interesting point because the usage of structured information like this outside of FAQ and forum settings is not covered at all in Google's FAQ structured data regulations.

Making a test page on your website, evaluating how things appear in search results, double-checking whether it's really what you want to do, and then implementing it across the rest of your website is critical.

Google's guidelines particularly recommend the usage of structured data for FAQ Pages:

“A Frequently Asked Question (FAQ) page is a collection of answers to questions on a certain topic." FAQ pages with sufficient markup may be appropriate for a rich search result.”

The question that was asked is as follows:

"Is it acceptable to use the FAQ schema to markup answers to the questions that appear in different areas of a blog post but aren't organized like a typical FAQ list?"

A post, for example, may have 10 titles for distinct sections. Some of those are queries that have solutions."

Google's John Mueller answered the query:

"So, I double-checked the official documentation, which is where I recommend you go for these types of queries as well, and everything appears to be alright." The most crucial aspect of FAQ excerpts and structured data, in general, is that the material is displayed on the website.

And when someone views that page, both the query and the answer should be accessible, rather than being tucked away in a portion of a website. But it's completely OK if the answers to questions are visible on the page, even if they're in separate places.”

Structured Data will not Guarantee Enhanced Listings

John Mueller could have dropped the mike and moved on to the next question at this moment because his response greatly widens the circumstances in which the FAQ structured data may be utilized.

He extended his response, though, to give further information regarding structured data in general. There are particular reports in Search Console that provide information on the structured data that was discovered and the structured data that was displayed in the search results, allowing you to approximately measure whether or not it is performing as expected.

Mueller further added to the query:

"Also, keep in mind that, like all structured material, FAQ excerpts are not assured to appear in search results." Essentially, you make your sites eligible for these FAQ snippets to appear. However, this does not ensure that they will be seen. As a result, you may employ the testing tool to ensure that everything has been correctly integrated. And if the toolkit says that's fine, you're generally on the correct route.”

However, you will most likely have to wait and watch how Google interprets and evaluates your sites to see what appears in the search results.

Structured Data Quality Guidelines

There are quality criteria for structured data, which Mueller did not include but should have. There are several guidelines to follow to avoid a manual action punishment. One such limitation is the restriction on utilizing content that is not on the web page.

Publishers that exploit structured data by introducing content that is hidden from users may face a manual action. As a result, whatever is entered into the FAQ structured data must exactly match what is displayed on the web page.

According to Google's Structured Data quality rules, "Violating a quality guideline may...cause it to be identified as spam." Do not mark up anything that is not visible to page readers. If the JSON-LD markup identifies a performer, the HTML body must also describe that performer."

Key takeaways

We can see that the dynamics in the digital marketing field is varying every day. You have to understand the changing Google algorithms and the latest news in the digital marketing world to devise the best strategies in this highly competitive field. The expert opinions say that a white label SEO or a white label reseller service is the best and most cost-effective way for dealing with these complexities.

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SEO News

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White Label Digital Marketing Agency, SEO news

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author