Google Introduces New Patents For Modifying results on Generic Ratings

by Shermy Mohan - 5/10/2022 824 Views

Google has a patent for displaying information from all over the world while changing search results depending on generic ratings

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Bill Slawski recently drew notice to a patent that details a method for applying generic ratings to content as part of a search result modification process. The patent covers search results, media content, books, websites, and games, and it describes a method for displaying modified search results in which part of the results are not presented.

The word "search results" appears 95 times throughout the patent, and the phrase "search result" appears 40 times.

So, if you are interested in a search, this patent may be of interest to you, especially if your search practice includes text, video, audio, and other forms of media. It is to be noted that this is a major area and if you can outsource digital marketing services you will get the best results.

A caveat about Google Patents

Google files a lot of patents, but it rarely confirms whether the method described in the patent is used in the search results.

Nobody knows whether or not the algorithms disclosed in this patent are currently or will be used.

The ways to understand this patent

It's usually a good idea to start reading from the beginning of any patent (or research paper) to understand it. The introduction of the document explains what the patent is about.

People who read the patent to find the "interesting portions" frequently misunderstand what the invention is about because they don't grasp the context of those "interesting parts."

The Background portion of the patent describes the problem that this patent solves.

It states that users want to access stuff from all over the world. The issue with obtaining that stuff is that each country has its rating system.

Here is the problem that the invention claims to solve:

"Users want to be able to access content (e.g., television shows, movies, books, videos, music, news stories, Web sites, and so on) from a variety of countries, regions, or other organizations." Each country, area, or group may employ a different grading system to designate content that contains material (e.g., violence, pornography, etc.) or that is inappropriate for certain ages. However, understanding the grading systems of different countries to filter information might be difficult. As a result, new methods, systems, and media for delivering content based on a generic content rating are desirable."

What is the role of the Patent?

The abstract at the beginning of the patent describes several things that the invention described in the patent does. It starts by explaining that it is a method of presenting content based on generic ratings.

"Methods, systems, and media for providing material based on a generic rating are described."

Generic Ratings

One of the patent's most notable characteristics is how it takes localized ratings, ratings from different nations, and then converts them into what Google refers to as "generic ratings." Generic ratings are standardized rating systems that can be used by an algorithm to rank and display the content that a user demands. As a result, the system can apply a rating standard independent of the user's location. The algorithm is referred to as "Process 700" in the patent description below.

Where does the Process Happen?

The patent details the devices that a user will use to retrieve content that will be ranked by ratings. This is significant since it informs us about the context of the ratings and rankings. The context involves accessing the material via mobile devices, desktop devices, and even gadgets such as televisions.

According to the patent, the following are examples of user devices where the ratings-ranked material will be displayed:

"User device...can indicate any one or more user devices that are capable of displaying material."

In some implementations, a user device...can include mobile devices such as a mobile phone, a tablet computer, a laptop computer, a vehicle entertainment system (e.g., a car, a boat, an airplane, or any other suitable vehicle), a portable media player, or any other suitable mobile device. In some implementations, user device...can also comprise non-mobile devices such as a desktop computer, set-top box, television, streaming media player, game console, or any other acceptable non-mobile device."

The Kinds of Content that are Ranked and Rated

The patent defines the types of content that are rated, and it appears to include practically every type of content available at the moment.

The patent proposes a method for receiving content and then rating it. Search results, webpages, movies, and even books can be received and reviewed as content.

In some implementations, the processes can cause the content to be introduced on a user device in response to deciding that the content is not to be blocked.

What are the takeaways about Modified Search Results?

In this patent, the phrase "updated search results" appears twenty times. Something that isn't well appreciated is that there are several ways to rank a search result, and those ranking functions don't necessarily take place in the ranking engine, where typical ranking elements such as links and so on take place.

When a user enters a query, Google rates the results, and then the algorithm adjusts the search results and displays the changed search results.

"...removing at least one search result through one or more search results to generate changed search results, and enabling the modified search results to be displayed."

This is something to bear in mind while reviewing search results and attempting to understand why something is rated as high as it is. It is not necessarily due to "ranking considerations," since there are other ranking-related processes at work.

Key takeaways

Anyways, keeping the focus on the technicalities of Google's patent will bring you good. A white label digital marketing agency is an effective way to get focused on it. A white label SEO platform or an SEO reseller can help you to guide you through it.

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About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author