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Google to Crack the Whip on AMP Doorway Pages

Guna Nadar

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Google has announced that by February 1, 2018, Accelerated Mobile Pages (AMP) and its canonical web pages must have a close parity. Google will ban the AMP pages from mobile searches if it is having a different content from the original webpage.

This is a welcome move as spammers have started using AMP pages to trick the search robots.

Accelerated Mobile Pages (AMP)

 

The Big Announcement from Google on AMP Pages

Google has announced that Accelerated Mobile Pages and canonical pages must be a close match.  Google will start penalizing sites that use AMP as teaser pages as of February 1, 2018. The AMP and canonical pages with dissimilar content will not be considered for AMP Search features, such as the Top Stories carousel with AMP. Although content similarity has been a requirement since a long time, Google is only strictly enforcing its implementation now after Implementing AMP for a website was aimed at delivering fast loading content with minimum clutter. Google gives priority for AMP pages and rank them in top positions. We are enjoying tremendous success with AMP pages.

Google noticed that AMP has been implemented in pages that offer only limited content where the users have to click twice or thrice to get to the real content. These pages act like doorway pages. The same strategy was used in web a decade back where pages were created with targeted keywords to trick the crawlers and act as a doorway to the desired pages. Google banned such sites then and will punish now as well which is good news.

If Google catches a non-compliant AMP page after the Feb 2018, it will send its users to the non-AMP equivalent. If that page is slow-loading, users are probably going to abandon. Google will also provide a notification to the webmaster through the search console as a Manual Action message. This message will provide the opportunity to resolve the issue before AMP page can serve again.

Why is Google Banning AMP pages which are different from the Canonical Web Page?

When AMP technology was introduced two years ago, the goal was always to give searches access to full-length content at lightning fast speeds.

AMP technology

 

Some publishers have used AMPs as teaser pages introducing a snippet of content before directing visitors to click to go to the original page. Naturally, making a visitor click through twice to access the main content they wanted to see will be slowing down the user experience instead of speeding it up.

Google is implementing this policy in order to make changes in helping ensure the best user experience for customers. Google requires Compliant AMP to improve user experience and also to protect the integrity of the AMP initiative.

The AMP page should essentially have a content which is similar to the canonical page. The text need not be same, but the topic should be identical. The users should be able to achieve the same tasks on both the AMP page and the canonical page.

So, theoretically your code may look like:

"<link rel="amphtml" href="https://www.example.com/url/to/amp/document.html">

<link rel="canonical" ref="https://www.example.com/url/to/full/document.html">"

Tools:

The AMP Test

Reference:

www.searchenginejournal.com

If you have any queries in AMP Implementation and compliancy, please feel free to request a no obligation support from our On page experts

 

Category :

SEO News

Tags :

AMP, Accelerated Mobile Pages, Google update 2018

About Guna Nadar

Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info


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