Google Updates Advises on The Ways For Controlling Titles For The Search Results

Shermy Mohan by - 6/13/2022 65 Views

The updated support page includes new troubleshooting sections for aiding diagnoses for which Google is rewriting the title tags.


Google Search Central has updated a part of the developer help website with information on how to alter the site title that Google displays in search results. The new part is about debugging title tags to figure out why Google is modifying the title links.

A title link seems to be the title of a search result in the Search tab on Google and other properties that connects to a web page (for example, Google News). Google uses a variety of sources to decide the title link automatically, but you may signal your preferences by implementing our best practices for impacting title links.

Title tags are very important as it is an important factor that determines google search results. So expert help is needed to cope with the dynamic updates given by Google in these fields. A white label SEO platform in this regard will be of great help.

Title Link

The title link defined on the support page is the title that appears in the search results. The title link is often derived from the title tag used by the publisher. Google, on the other hand, can modify the title link towards something different. When Google updates the title tag displayed as a title link, several publishers and others in the SEO industry claim a decrease in traffic from search results.

The title makes links for the best practices

Google provides seven best practices for designing title tags, which impact what Google displays in search results.

Seven Best Practices of Title Tag

  1. Ensure every page has got a title tag.
  2. Create short title tags that explain the topic of the web page. Google says that this includes avoiding ambiguous terms like Home Page or Profile.
  3. Try for avoiding keyword stuffing.
  4. Try for avoiding boilerplates that are repeated across the site.
  5. Branding phrases are considered until they turn to boilerplate. It's fine to use branding terms on the main page (for example, "a place for individuals to gather and mingle"), but Google advises against using the same phrase on many pages.
  6. Google uses the items that are in the heading elements in the title links. As a result, Google recommends using a different headline, which is often placed in an H1 or H2 header element at the top of the page.

As per Google:

"Google examines a lot of variables when constructing title links, including the major visual title, header components, and additional, large and prominent words, and it may be confused if many headlines share the same visual weight and prominence."

Consider making your primary headline unique from other text on the page and stand out as the most important on the page (for example, using a bigger font, placing the headline in the first visible h1> element on the page, and so on)."

  1. Employ the Robots.txt correctly. Google warns that the Robots.txt file should only be used to prevent a page from being crawled. Robots.txt should not be used to prevent a page from being indexed since pages prohibited by robots.txt can still be indexed if some other page or website links to the restricted page.

Google cautions that if a website is prohibited by the robots.txt file and Google is unable to crawl the page, Google may end up utilizing the anchor text from another site that connects to the page.

Publishers are reminded that the most effective strategy to keep a page out of the index is to enable Google to crawl it and find a no-index meta tag, which prevents Google from indexing the page.

These methods listed above of course contain so many technicalities and white label SEO companies can help you do the aforesaid tasks perfectly.

Google describes how the title links are created

The title links are built automatically using information from the web page as well as other sites that mention the pages.

Troubleshooting Techniques

Finally, Google provides a checklist of factors to look for that may prompt Google to write its title link.

Half-empty <title> elements are used for denoting incomplete title tags

Obsolete <title> elements are used for referring to title tags that are not updated for reflecting the changed information on the web pages, like the date.

Inaccurate <title> elements are used for specific descriptions. According to Google, title tags should correctly represent the content of the page. Google provides an example of a title tag that is too detailed and does not provide a high-level summary of the page's content. As an example of an incorrect title tag, the support documentation provides "Giant stuffed creatures, teddy bears, polar bears - Site Name." "Stuffed animals - Site Name" is more accurate, according to Google.

Micro-boilerplate text in <title> elements is an important function of Google. This is what occurs when numerous pages are about the same subject but the title tag does not adequately identify what is unique to each page in the group.

Google offers the example of websites about a television program that repeat the show's name on each page while deleting other information that differentiates one page from another.

No clear main headline is used for denoting the heading elements on the page. The major heading, as previously said, should be different from all other headings on the page.

The ways to control your site links

Google's instructions are useful for determining why Google rewrites title tags in search results. The article is also useful as a reference for creating high-quality title tags that are less likely to be rewritten in search results. As per expert opinion, a white label digital marketing company or an outsource digital marketing will be the best option to rely on.


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About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author