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  • Google’s Ranking Factors That Are Based On User Interface

Ranking in the search engine result page is the utmost goal of every website. To achieve that every site works real hard in adjusting their site according to the ranking factors that are being used by Google

Googles Ranking Factors

There are many factors that decide the ranking of a site. As Google keeps updating its algorithms, it is important to be updated along with the change. There are a few factors that never change.

Well, here is a few user interface ranking factors that matter more when it comes to the ranking of a website on Google's search engine result page.

User interface ranking factors

  1. Clicks through rate through organic results

When a site is being clicked many times as a result of being on the organic searches, there are more chances for the site to be ranked on the search engine result page.

  1. The bounce rates of a page

When a site page keeps abandoned numerous times it could raise the bounce rates for that particular page. This could seriously affect the ranking of the website. Google runs a few tests that check the quality of the content.

Many don't believe in giving importance to the bounce rate metrics. But to find out whether the user is finding it useful or not the bounce rates are the most useful metrics.

  1. Traffic out of direct links

When a site has too many direct links it is considered to be rich.  When a site has been viewed multiple times this could boost the quality of the content leaving the site to be ranked better on the search engine result page.

  1. Unwanted sites / Blocked sites

Google has been working on this feature in blocking certain sites. But the feature Panda uses the blocked sites as an advantage in boosting the quality signals.

  1. Remarks on the site

The remarks or the feedback about the website can impact the ranking of the site. This could help the users in gaining knowledge about the customers. The more helpful remarks the site gains the more nearer it gets towards ranking.

These are some of the Google ranking factors when it comes to the user interface.

Google ranks are based on certain algorithms rules. Some of them include,

  • Every query is unique and new – Google helps in giving new pages that help in gaining information for the newer search queries.
  • The information on the user's browsing history – have you ever noticed the same website keeps appearing on the search results for the same type of keywords, no matter how many times you search for it.
  • Featured snippets – The featured snippet with the length of the content, the format, the authority of the page and the use of HTTPS codes used are being overlooked by Google.
  • Geo-targeting – The search engine gives more priority to the sites that are based on location.
  • The safe search feature- when the safe search feature is being turned on it would exclude the explicit content from being appearing on the search results.

 These are some of Google's algorithm rules.

Coming to an end, when you make use of the user interface there are more chances for your site to be on top of the search engine results.

 

Category :

SEO News

Tags :

SEO, SEO guide

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author