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How A White Label Content Marketing Agency Can Help Your Small Business?

Shermy Mohan
DMCA.com by - 2/15/2022 803 Views

In this extremely competitive world with entrepreneurs and companies opening thousands of businesses every day, the services offered by a white-label content marketing firm have become a relevant factor in the business environment.

White Label Content Marketing Agency Can Help Your Small Business

As per the Small Business and Entrepreneurship Council (SBE) majority of companies in America are small businesses. The council also reports that these small businesses are the generators of most of the employment growth in the U.S. It is not just the US but the entire world is filled with numerous small businesses.

For the thriving of small businesses, content marketing is a strategic step to employ and white-label content creation is an absolute necessity since investing in in-house content writers requires lots of investment.

Why a white label content marketing is considered relevant to small businesses

First, let's understand the concept of White label content marketing. It is the process of outsourcing all your marketing endeavors to a 3rd-party which is a ghostwritten marketing agency. They are responsible for developing your writing and collateral and it's entirely published and branded under your company name.

Contents are created for clients at a nominal fee and the business can take and use them as their own. Thus white label content marketing encompasses all facets of digital marketing solutions, including social media marketing, SEO, email marketing, content marketing, and inbound marketing, among others.

Now, if you are thinking about why this outsourcing is relevant to your business you can see that white label content marketing takes the everyday mundane marketing efforts off your hands and allows you to focus all your energy on other priority areas of your core business.

For example, if you want to create promotional posts about your services then a white label content marketing company will create a blog post for you and you can publish it on your website as your own. Thus for all intents and purposes, you will be not compromising your brand in the content marketing efforts.

If you're thinking about the relevance of white label content marketing in small businesses we can understand that it all depends on how these services impact the bottom line of a company. Some of the benefits you will get from content marketing services are listed below.

 

What are the Advantages of white label content marketing?

  • Saves time and money

Creating content is a creative process and thus it takes time and resources. If you are planning to employ in-house content creators, you will be forced to stay away from other core tasks that you will need to accomplish for the growth of the company. Also, you may not have an understanding of important content creation aspects like SEO or social media marketing. Thus your content will lack quality and cost you money and time.

If you are using a content writing service it allows you to concentrate on your core responsibilities at the business and this will let the specialist's craft engaging and compelling copy with high quality. You will get the best team of people and they will be working on your content using the latest technology and best tools.

If you have an in-house writer it will be expensive for your business as the salary of a content creator for an average figure of $43,000 annually. In addition, you have to give medical insurance and all other perks. 

There will also be a need for an SEO expert which will cost you an average of $45,000 and there must be a graphic designer whose average annual salary is $44,000. If you are outsourcing it to a white label content marketing agency it is much cheaper than this, and you get access to an even more comprehensive array of experts.

  • Gives freedom for the business 

A business will have lots of core responsibilities to focus on. So you have to devote your crucial time to your core functions and thus outsourcing your content marketing to a white label company gives you the freedom to build other important areas of specialization in your company.

So your company can focus on the important functions and will not be tied down by marketing efforts. Research studies show that small businesses are responsible for over 50% of the innovations developed in the 20th century and thus it's important to take advantage of those early days of efficiency and not waste it on time-expensive content efforts.

  • You will be the forerunner in the larger competition

If you are outsourcing your content marketing needs, then it will help to make your brand voice strong as that of a larger competitor with huge budgets for content creation. For white label content marketing agencies, you could boast about content that ranks highly on search engines and which gives you just as much visibility as the more prominent firms in your industry. This Content marketing is a great equalizer that will determine your position in the great race.

  • Helps you to expand your services

You can expand your portfolio of services by partnering with a white label agency and providing your clients with tailor-made solutions to their business needs. If you are associated with a professional service, you don't need to hire additional staff in your company and this will help you to grow the scope of your services.

  • The visibility of your brand will be increased

White-label content marketing agencies have expert writers who know how to craft professional SEO optimized content, which automatically increases visibility and brand awareness. It helps you to employ the best practices in their writing and helps your content to rank on the first pages of the search engine; this will increase the visibility of your brand to the potential customers of the service.

Thus great content can expand your brand name and the best agencies can optimize it so.

  • Makes yourself an expert

Having the best content on your blog will make you and your company stands out among the competition as thought leaders. The content writing services help in leveraging the diverse expertise of various writers to build you up as an authority by creating value-adding and in-depth content so that it is not necessary for your readers to go in search for answers for their queries.

But it's much harder to do this with in-house writers unless you invest your time and resources to find an exceptional generalist.

  • Providing access to the latest tools and technologies

A professional content outsourcing platform will have the knowledge and expertise of the latest tools and technologies that enable the writers to create the best copy for you. Since they are updated about the changing trends, they will be able to give the content as per space and time.

Many professional tools facilitate better writing by providing insights into the best keywords to use on any given topic. Because they work well in a content creation service the writers will have a better idea to make the best out of the information you give them. Also for your business, it would be futile and expensive to purchase such tools as you don't know how to use them.

 

What are the Disadvantages of white label content marketing?

  • Wrong messaging

Since you are giving an important part of your business to some other people, there is a potential risk associated with it. Sometimes any wrong message or non-political statements conveyed in your content will cost a business its reputation, customers, and money. This wrong messaging can also come because of the misunderstanding and lack of communication between the client and the blog article writing service.

So it's crucial to always verify with the agency, and ask for the background information and a detailed brief of the requirements from the service providers.

  • Scope creep

Scope creep is a condition that results in receiving high-quality work as the writers begin to focus on the additional tasks of the content, neglecting the initial assignment of creating quality content.

Thus if the original job was to create an E-book, the client will ask for the lead magnet article to promote the E-book and an email campaign to accompany the book all within the same deadline. This will increase the scope of work and take attention from the initial task.

This situation can result in incomplete work when the deadline comes. So it is important to have a clear conversation between the client and the platform about additional tasks and develop a plan to execute the work without affecting the timeline and focusing on the initial task.

When should you consider hiring a blog or article writing service?

  • Budget becomes restricted

If you are finding ways to cut your business budget to a figure that works, hiring a white label content marketing firm is critical. Outsourcing makes it cheaper for you in the long run and satisfies your needs.

  • If you need a steady flow of content

If you need several blogs to keep up your visibility and create a consistent message, hiring a content writing service is the best way to guarantee that since the white label content marketing team is equipped to develop a series of articles and other content over an extended period. Thus you will be able to provide your audience with authoritative and professional content that sets you apart.

  • If Writing is not your area

If you and your employees aren't skilful writers who know the correct strategies about creating write-ups, content in-house will be financially catastrophic for any startup. Apart from getting the messaging wrong, you'll also waste time and money trying to create the content. You will be wasting so much time and money you could be using to handle your core competencies and service delivery.

  • Subject matter experts are needed

A subject matter expert will need lots of experience and it is difficult and entails a lot of methodologies. This becomes further complicated when you have limited understanding and knowledge of the subject.

But a content writing service platform will have access to all manner of subject experts from various niches and this means you don't have to go looking for one and negotiate rates.

 

What are the things to note before hiring a content outsourcing platform?

  • Always look for the skills that match your needs

Even if an agency has writers it doesn't mean they're the correct fit for your company's needs. You must be willing to find out if they are by focusing on their skills.

If your products or services are very technical, you must look at whether the service providers have subject matter experts or technical writers that can explain difficult concepts to a non-technical audience. This is a crucial consideration and this should be complemented by knowledge of best writing practices like SEO optimization and keyword research.

  • Revision policy

You must choose an agent who is willing to make changes. It is to be understood that everything won't always go smoothly, and a writer or two may get concepts wrong. So always choose an agency that values your input as the client and is committed to getting your messaging and information correct.

When a service provider has a policy that hurts your brand with more corrections and constant updates is not the right service provider for you and your clients.

  • Choose an agency that levies reasonable charges 

Expensive doesn't always mean excellent. So always try to compare costs across five to seven different agencies to get an idea of what the general cost should be. Anyone who is too low should be a red flag and the overly expensive merchants may provide much more than the average agency, but make sure that their services are up to the mark for you, if you are going to choose them for completing your work.

Also, make it clear that you will not be paying for services that you'll never use.

  • Work ethics and standard of the agency

Always make sure the work ethics and standard of work of each agency before engaging their services. You can check out their reviews from previous clients to see whether they deliver and ask for references and make sure you talk to the references and check out their websites and other content.

Once you are ok with the content, give a trial run. Engage with the services of the agency for at least two months and during this time, evaluate their timeliness when it comes to deadlines, their understanding of the subject matter, writing ability, and their reaction to feedback.

They also will help you in posting your content on your behalf.

Only when you are satisfied with their work, do you have to commit to an extended contract.

 

Is a white label content marketing agency apt for you?

Even though every business model has different nuances one thing that remains constant in all of them is content. It is always the king and if you want to excel and be ahead of the competition in your industry, you must continuously create compelling content. With a white label content marketing agency you will get these benefits at a reasonable cost.

Coming to an end, it is always important to note that even at the budding stage of the business; you must invest in these areas as along with your product quality and optimized SEO content can create huge differences in your margin.

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SEO News

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WhiteLabelSEOAgency, SEO news

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author