For turning a viewer into a customer it takes two things to achieve, the time taken for the page to load and SEO for that page. When these two are aligned properly the site will have more chance of increasing the conversion rate.

achieve a better score in the Google page speed insights

The conversion rate depends on the page speed on a site. If your site takes ages to load then you will have to forget about gaining conversions. As we speak let me convey that speeding up your page is also that simple.

There are many things that determine the speed of a page. If your page contains huge images or if your codes are not being aligned properly, it could affect the speed of the page.

It is better if you identify the issue and rectify it before Google finds it and gives you a red card.

When the site speed is low it will create a huge amount of bounce rates as well. So keep in mind that the faster your page loads the lesser number of bounce rates you will receive.

Once Google finds there is more number of viewers to your site and the page load time is less, then your site will be automatically ranked on the search engine result page.

Google also provides free tools to help people like you to rectify the page speed issue. These tools will only give you partial guidance for scoring better.

After speaking of the importance of page speed, you must be wondering how to improve your page speed and gain a better score in the page speed insights.

How to achieve a better score in the Google page speed insights?

Page speed is one of the factors that decide the ranking of a website. If a page doesn't load within the given time frame it is considered ineligible to be on the ranking part. Also, remember if your site is not performing equivalent to the top ten organic pages then it won't stand a chance to be on the first page of the search engine result page.

There is a load time assigned to every page if the page exceeds the load time, there are more chances for your customers to bounce back.

There are many reasons to slow down your page speed in that the basic ones are huge images and poor coding.

So it is important that you optimize the images before you place them on the site.

Today we will be looking into 4 ways to score better in the Google page speed insights.

But remember, this is not a onetime resolution or not something that happens overnight. So have some patience while doing it.

For this, you might have to do more groundwork. So pull up your sleeves and get ready.

To earn better you have to spend better.

  1. Optimize your images

One of the foremost reasons for page speed is the image in it. How you optimize your images matters more. Compress your images according to the page. When you do so, you will be able to see a greater impact on your page speed.

Make sure to compress the images without losing the quality of the image.

When you compress the images to your website it will increase the site speed with better conversion rate that will lead to a better ranking on the search engine result page.

  1. Make use of browser cache

When you are designing your site make sure to create a browser cache so that whenever the user is trying to reload a previously loaded page, it will take no time to load and the page will appear in no time.

This will reduce the time taken to load a site except for the first timers.

  1. Minimize the space for HTML codes

There is one more thing that is occupying the space in your site and yet being a disadvantage to the loading factor. Yes, the HTML codes, occupy a larger space.

There are many ways the HTML codes can be duplicated, to avoid this use minification, the process of removing unwanted duplicate HTML files from the site. When you do so, the page speed will increase naturally leaving your viewers with a little page load time.

If you are using Wordpress there are plug-ins to handle the job rather than hiring a person to handle the coding work.

If you want to try other ways to solve the situation make use of HTML minify where you will be able to download the plug-in and install it to your Wordpress account.

  1. Include AMP on your site

Accelerated mobile pages help in loading mobile friendly pages in no time. When you include AMP to your site it will help it will remove the unwanted content leaving the right page load at right time.

This will give the users with the best user experience with streamlined content.

The mobile pages do not have much formatting that is the reason behind the quick page loading.

In simple words, amp simplifies the page leading them to view them in a story format.

Coming to an end, these are some of the ways you can increase the page speed and earn a better ranking on the search engine result page.

Page speed matters more than any other factor. When a user finds your site with a very good page speed there is no way he is going back rather than making a conversion. So design the page in a way where the images are well optimized with the right programming codes with minified HTML codes and with the amp pages. With these, you will be able to increase the page speed leaving your page be on top rankings.

 

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide, ON-page

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author