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Do many domains improve or harm your SEO? Find out how to make your multiple domain program successful.

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Do many domains improve or harm your SEO? Many tactics may be used to enhance the SEO of different websites. And it is important to approach the best experts and a white label digital marketing agency is relevant. This is because it helps to give the best service on a low budget.

How do businesses have the chance of using multiple domains for SEO

A company may have many websites for a variety of valid reasons. Typical causes include:

Businesses that have multiple brands.

When each brand speaks to a separate audience, this is frequently a smart setup.

Businesses that targeted multiple countries.

Having a domain for a certain country can be beneficial for branding and SEO.

Businesses that grow through acquisition.

The website typically comes with a business when you acquire it. This may offer a chance for development by increasing your audience, or it may present an SEO difficulty due to cannibalization and/or confusion for search engines.

Multi-location businesses.

A national brand frequently has different websites for each actual location or territory, especially with franchising. This frequently results in competition between these local websites and the website of the national brand in the SERPs.

Those companies that aspire to rule the SERPs.

Many businesses try to get several sites they control to appear for the same search searches, whether the sites are homegrown or the result of acquisitions. We'll see that this can be effective—until it isn't.

Common SEO issues for businesses that have got multiple domains

Businesses with many websites frequently face two main SEO challenges:  Managing multiple sites is a royal pain in the arse and can be expensive. Each website will need front-end and back-end work, ongoing maintenance, design, and user experience resources, and finally SEO investment (content, new features, backlink acquisition, etc.). Naturally, as the investment grows, so do the ROI requirements and the need for people to support it.

When clients enquire about a multi-domain strategy, we frequently tell them that it takes much less time and money to rank one domain well than it does to rank numerous domains well for a comparable number of search queries. Be honest about the amount of investment and time needed to make the SEO work if you decide to go the multi-site way.

Cannibalization

It becomes quite obvious that the sites are having a detrimental impact on each other's SEO performance when we work on companies with numerous sites that are experiencing a reduction in organic traffic and revenue. There are several potential causes for this, but the most frequent one we observe is when the websites have identical data or content. This is the kind of stuff that eventually seems to give Google a choke. A white label SEO or white label PPC will have the expertise to do it

The ways for analyzing SEO performance of multiple domains

  1. Aggregate the data

It helps to initially be able to access all of the data in one location so that you can analyze the SEO performance of various websites. To access the data in aggregate, you'll probably want to create a data warehousing to ingest Google Search Console information via the GSC API for each domain. We carry out this using a variety of Google Data Studio reports, like this one, which charts the evolution of organic traffic to various domains.

  1. Segment Domains through page types

You may get a general understanding of the problems by looking at the domains, but a page-level analysis is necessary to solve this. At this stage, you should categorize the various page kinds for each domain into segments so that we can evaluate which ones are performing poorly.

  1. Building robust keywords set

You will need to be capable of looking at these sites at the keyword level once you've set up your page/site data. According to the size of the domains and the size of the content, the number of keywords will vary.

If GSC isn't providing you with enough words, you will need a procedure to increase the size of your keyword corpus. However, if you are going to be performing a lot of this type of study, you should ideally utilize your ways for keyword expansion as licensing data from these tools may get pricey and you'll be constrained by their point of view as opposed to your strategies.

  1. Classification of the keywords by topics

After you have the keyword list, you should organize these phrases into subjects, just like we did when categorizing the page kinds from each site into segments. The performance for individual keywords is often not as meaningful or actionable when you are working with any collection of search queries at scale as how your pages perform across each domain for a certain topic.

The ways for resolving cannibalization

The following are the final suggestions for this particular collection of domains:

  • Consider eliminating or downplaying rival information from the other domains and increasing your topical investment in the winning site for themes where one domain dominates.
  • To tell Google which website you want to rank higher than the others for particular themes, use crosslinking between domains.
  • When cannibalization is likely, think about combining the weaker and stronger domains.

All domains' performance can be tracked in one report. This can help you understand how well the SEO performance on one site may affect the others and will enable you to identify trends across all sites early on.

 It is essential to have a process for efficiently assessing how different domains interact with Google and one another if you want to get the best SEO performance from your multi-domain arrangement. For the best results, you can approach a white-label digital marketing agency as it can improve your SEO performance dramatically.

 

Category :

SEO News

Tags :

White Label SEO, White Label Outsourcing

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author