"When it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic." - John Muller, Google Header tags are said to be one of the strongest signals in SEO. They may seem quite simple yet they are tougher than it looks. When you use the header tags in the right way it is sure that search engines like Google will have a special place for your content on the result page. But this will happen only if you use the header tag the right way. Here is a list of 5 best practices for using the header tag the right way. Before getting into the list let us brush up on the concept of what a header tag is. Header tags are used in HTML to show the search engine that this line differs from the content. There can be numerous header tags but the H1 that is the main title of the content should be in a different style and different size. So now that you know what a header tag is let us get back to the best practices. Header tag as structure indicator in an SEO content When you write an article the header tag helps in getting the structure to the content. Each header differs from the other. This will give the readers an idea of what to concentrate on more. Header tags convey to the reader the message that the denoted text is the theme or the heading to the particular content. To be more detailed, H1 - the H1 shows the theme of the content or the main title of the content. H2 - the H2 is meant to be the headings below the main heading. H3, H4, H5, H6 are meant to be the sub-headings and other small headings within the content. Let's put this in simple words with an example, take a book as an example. The H1 can be taken as the title of the book, the H2 is the chapter headings and the corresponding H3 to H6 are the headings inside the chapter. Split the content into shorter headings When you create a large content, try to break it into smaller pieces, making it simpler to read. A lengthy content will always lose the interest of the reader but that same content with sub-headings can help the users read the content without getting diverted. When a reader loses interest in reading a piece of content they will get back to Google to search for more other content. By this way, the content will have a black mark in not helping the user. This could affect the ranking of the site. Header tags with keywords When your header tag contains keywords in it, there are more chances that your content could be noticed by Google. But this does not mean you can add any type of keywords to the content. The header tag should be reasonably justified or it is simply a mess. Optimized headers for the featured snippet When you optimize the header tag it is sure your content will hit the result page with flying ranks. To make this happen make sure your content matches the long-tail keywords that is been searched on Google. H1 should be used only once in a content This could be considered as a myth that using single content can take your content to the ranking. The reason why this is to be considered as a good practice is that when a reader finds many headings with the same size of font then he can get confused easily. To avoid that it is advisable to create the content with a single H1 header tag. These are the best practices in using the header tag for a piece of content in SEO. Coming to an end, header tag plays an important role in ranking content so make sure to use these tips in your content's header tag.
"When it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic." - John Muller, Google
Header tags are said to be one of the strongest signals in SEO. They may seem quite simple yet they are tougher than it looks.
When you use the header tags in the right way it is sure that search engines like Google will have a special place for your content on the result page.
But this will happen only if you use the header tag the right way. Here is a list of 5 best practices for using the header tag the right way.
Before getting into the list let us brush up on the concept of what a header tag is.
Header tags are used in HTML to show the search engine that this line differs from the content. There can be numerous header tags but the H1 that is the main title of the content should be in a different style and different size.
So now that you know what a header tag is let us get back to the best practices.
When you write an article the header tag helps in getting the structure to the content. Each header differs from the other. This will give the readers an idea of what to concentrate on more.
Header tags convey to the reader the message that the denoted text is the theme or the heading to the particular content.
To be more detailed,
H1 - the H1 shows the theme of the content or the main title of the content.
H2 - the H2 is meant to be the headings below the main heading.
H3, H4, H5, H6 are meant to be the sub-headings and other small headings within the content.
Let's put this in simple words with an example, take a book as an example. The H1 can be taken as the title of the book, the H2 is the chapter headings and the corresponding H3 to H6 are the headings inside the chapter.
When you create a large content, try to break it into smaller pieces, making it simpler to read. A lengthy content will always lose the interest of the reader but that same content with sub-headings can help the users read the content without getting diverted.
When a reader loses interest in reading a piece of content they will get back to Google to search for more other content. By this way, the content will have a black mark in not helping the user. This could affect the ranking of the site.
When your header tag contains keywords in it, there are more chances that your content could be noticed by Google. But this does not mean you can add any type of keywords to the content. The header tag should be reasonably justified or it is simply a mess.
When you optimize the header tag it is sure your content will hit the result page with flying ranks. To make this happen make sure your content matches the long-tail keywords that is been searched on Google.
This could be considered as a myth that using single content can take your content to the ranking. The reason why this is to be considered as a good practice is that when a reader finds many headings with the same size of font then he can get confused easily. To avoid that it is advisable to create the content with a single H1 header tag.
These are the best practices in using the header tag for a piece of content in SEO.
Coming to an end, header tag plays an important role in ranking content so make sure to use these tips in your content's header tag.