To keep your readers engaged, you must think about your content structure and write interesting articles. You can help your viewers

SEO Friendly Article

Every one of us knows just how important writing an SEO post is to set the game up and get some views and insight on our articles. As years pass by, the competition gets tougher and tougher, and new things have started to come along, and that is why we have created this article for you after collecting expert tips from professionals. 

“Create content that reaches your audience’s audience.”

As with any writing, writing articles require skills. To keep your readers engaged, you must think about your content structure and write interesting articles. You can help your viewers grasp your post's core concept by using headers, subheaders, and clear paragraphs. If readers like and understand your article, they will more likely share it with others, and that will boost your search engine rankings. So, if you want to boost your ranking in SERP, write SEO friendly articles.

SEO optimized articles:

For some of us, writing to attract and captivate the audience and writing for SEO purposes seem like two different goals. But I don't see it this way. Of course, if you want an SEO-friendly, readable article, the keywords you want to rank for should be in a prominent place. But, overusing these words can severely hamper the readability of your content, which you certainly don’t want to do.

Needless to say, if you want your company to flourish, you must make sure you write SEO articles. I’m not saying it’s easy. It requires much thought and foresight that goes into writing good SEO articles. But once you learn the basics and incorporate them in your articles, you will see it generating good results without adding to your workload.

SEO Optimized article

What are SEO friendly articles?

If you are a beginner, you are probably wondering what SEO friendly articles mean. To make you understand better, SEO article is something that is created in a way that helps the search engines find and rank it high. The main aim of writing an article is to help Google connect to, understand, and find your post. Some people have mistaken that this means they have to stuff appropriate keywords into their content. But, it is more than just spraying your article with a dose of keywords everywhere. Nowadays, readers are much smarter, and if you stuff keywords, it will only serve to turn them away from your article.

Are SEO articles Important?

Yes, if you don’t optimize your article, the search engine won’t be able to identify what your article is all about. You should focus on making sure your content is well-written and has valuable information. However, none of that will matter if it sits overlooked in an unseen corner of the internet. Concentrating on quality, as well as a high SEO ranking, is vital to increase your traffic. It will pull your contents out of the corner and put it on the front page, to be noticed and engaged with.

If you are looking for tips to write an SEO friendly article now in 2020, you have arrived at the right page. Continue reading for the latest tips from experts.

What’s in here?

  1. Start with research:
  2. Keyword Research is Key:
  3. Use headers and sub-headers:
  4. Add Backlinks:
  5. Optimize the length of your article:
  6. Optimize your images:
  7. Add author name and bio:

1. Start with Research:

SEO friendly article

If you are looking to make a difference for yourself or your clients, you are simply searching the moon in the day time without research. Do your research before anything and everything. “These days, people want to learn before they buy, be educated instead of pitched.” - Brian Clark.

In this stage, you should determine a few things:

  • Target keyword 
  • Type of the article
  • Length of the article
  • People also ask questions
  • Analyze existing articles for outline

Think carefully about the message you wanted to convey through your article. What do you want to tell your audience, or which questions do you want to answer? Why are you writing this article? And what do you want your audience to do at the end of the page? Try to answer these questions before you start.

2. Keyword Research is Key:

Article Keyword Research

Some people simply sit whenever they have time and start typing. They simply forget SEO work till the end. While others begin by writing down the keywords, they want to include in their contents. This is the type of approach I prefer. Keyword research is more important than you may think. It can help you:

  • Identify search volumes for topics.
  • Determine what topic people are talking about.
  • Understand how tough it might be to rank for a topic.

You must start by finding keywords that are relevant to your topic. You can spend quality time and come up with them off the top of your head, use some tools like the one from Google, or hire a white label digital agency to do that for you.

Also, put your primary keyword in the Google search to see the articles that are currently ranking. This is part of the research and can also help you understand the article the search engine thinks is better for such queries.

And once you start, use the keywords in the headers, title, Meta Descriptions, ALT tags, and main copy.

3. Use Headers and Sub-Headers:

Headers structure the whole page, so use them. They are not just important for readability, but also for search engine optimization. Yes, using headers and sub-headers does a lot of things for SEO optimization. Make your post easy to read and headers catchy. People are more likely to share something that they find engaging. The same goes for search engine robots. While crawling through your website, they will recognize your headers and use them to understand your content better, like which parts are the most important ones and, as a result, help in boosting your rank. 

If you want people to find your article, you should also use sub-headers to guide them to help them scan your page and simplify the structure of your articles. As discussed already, use your keywords in some of the sub-headers, but not in each and every one of them, as it might make the text look unnatural and clunky, which will put people off reading further.

4. Add Backlinks:

SEO friendly articles

One way Google rank contents is by the number of backlinks they get. Good contents tend to get a lot of backlinks, both internal and external. SEO friendly articles must always include lots of links. If you have already written some contents on the same or related subject as that of your current post, backlink them. It will make your article stronger since you show some authority on the subject. 

Internal backlinks to old content can also drive more traffic to the older ones. It will also enhance your site's overall engagement and ensure that the audiences stay on your website for longer.

Internal links are also vital for call-to-actions. You can use backlinks in call-to-actions by prompting the viewers to learn more or ask them to contact you or about a topic by clicking on the link you have provided.

It will help both the search engine bots and your prospects find your best articles easily. When search engine robots crawl across your site, internal links can help them navigate through your website. This can boost your search rankings as the bots will add your pages to that of Google’s.

For external links, you must focus on the quantity and quality of the links. These links will also amplify your site's validity since high-quality, reputable, sites always have great links. The better the links you use, the more likely your site will start to rank higher. 

5. Optimize the Length of your Article:

Earlier, Google algorithms preferred short content in the range of some hundred words. As a result, it became a numbers game, where the more traffic you get the more articles you post.

However, the new algorithms are designed to give priority to longer, higher-quality articles. This is why most search engine optimized sites these days post articles with more than 1500 words and less frequently. Google has geared to make sure that users receive the best possible answer to their queries. This means that they will look for the best article to ensure that the user’s question is answered correctly.

You can use different tools or work with a white label digital marketing agency to get more out of your articles. 

You can test by posting a few articles with varying word counts and find which one generates viewership and conversions for you. You should also see the articles that people read more often and the articles that people tend to take longer to read. This information will help you find the right approach for your articles.

6. Optimize Your Images:

It can be a serious mistake to ignore the images in your article. The pictures placed are something that makes content shareable and interesting to read. We know how articles that go on and on with no visual cues can be a snooze fest. In fact, people are far more likely to buy from a company whose website has relevant and attractive photos. 

On the other hand, to ensure that Google can understand the picture you have placed is about, you have to use proper image names. People often upload images with names default like image001.jpg. And that’s a big mistake!

When naming a picture, keep the name relevant to the image itself. Also, add keywords to search engine optimize the images in the content. By adding keywords to the image files and ALT tags, you can make your articles SEO friendly.

Optimizing the images also mean that you must optimize the image size. Images that are too big can slow down the loading time of your content and hurt SEO. Make the image as small as possible. But, this doesn’t mean compromising on quality or visibility.

7. Add Author Name and Bio:

The internet is no longer anonymous. That means when publishing articles on a web page, you have to include the details about the author. This is true, especially for sensitive topics, like financial, health-related topics, etc. Generally speaking, showing the author info makes a page trusted. The best way to do this is by adding a small author bio below your articles (scroll down to read mine!).

Take Away!

Hopefully, you have found this content useful. Long gone are the days when a few SEO activities were sufficient to get your site to rank well in the search engine. Nowadays, quality content is king. And high-quality content also leads to more shares, links, tweets, and returning visitors to your site. If you use the tips mentioned in this article, you will be able to create SEO friendly articles regardless of the industry you are writing for. When I talk about SEO friendly articles, I mean contents that can be understood easily by search engines. SEO friendly websites get more traffic, and this can improve your SEO score. You will eventually learn to write high-quality contents that people would love to read and share. But you can’t wait to post until that. Take the help of a white label digital agency like Submitinme. The experts here will help improve your SEO score.

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About Cynthia Mercileen

Cynthia  Mercileen Hi, I’m happy to have you visiting my post. I work in Submitinme as a Content Writer. I constantly look out for and love to write about the latest trends in SEO and Digital Marketing. I’m a passionate writer, as I love everything I do. This quote, ‘The only way to do great work is to love what you do’ from Steve Jobs, is something I totally believe in. I set goals for myself and thrive on challenges consistently. So I have something to strive towards always. I am never happy with settling on something, and I always look for a chance to achieve .... more info