Optimize your blog


The Corona virus pandemic has had a devastating effect on many lives and businesses across the world. We still have no idea how many more will be affected, but the global stock market has already started to crash. If you wonder if there is a way to keep your company activities alive during this challenging time, we would say yes. One way to do this is to start focusing on blog content and your website to ensure that you keep communicating with your prospective as well as existing customers and partners.

The search engine traffic is always open for you to try your hand. You can still describe products, share your expertise, collect feedbacks, plan future campaigns, exchange opinions, etc. Why lose these opportunities?

Did you know, according to recent research, businesses that prioritize blogging are 13 times more likely to see a positive ROI? But, if no one checks or reads your blog post, how will you generate those links or more traffic or sales?

Your blog posts need some resuscitation. It has to be search engine optimized to gain more traffic. Organic search remains a vital way of generating traffic for your blogs.

If you want qualified and reliable search traffic but don’t know where to start, this post is for you. Please read it carefully and act on the pearls that you find.

Let’s get started.

What is Blog SEO?

Blog SEO is nothing but the practice of optimizing website architecture, blog content, and HTML code for Google and other search engines. Some tasks, coupled with blog SEO, include installing plugins, on-page optimization, internal linking and improving webpage loading speed.

Why is Blog SEO imperative?

Search engines are more like an important traffic source for blog content. Furthermore, a recent study of over a thousand bloggers found that SEO is their second most important traffic source after social media. This shows the importance of SEO blogs.

Does Blogging Help SEO?

Now that’s another question that comes the other way. The answer is, yes, it does. However, having a blog site isn’t itself a ranking factor. Blogging is good for ranking high in SERP, as it helps with other essential ranking factors. When your blog is updated on a regular basis with blog posts that are of high quality and on topics that your audiences are looking for, it can make a vast difference in the overall performance of your website in the search engines.

Though it is clear that blog content does add to your SEO, Google's changing algorithm can make this complicated. Moreover, today's best SEO practices are all about intent and relevancy.

So, when it comes to blogging, how can you know what matters and what doesn't? What are the current blog ranking tactics, and what is regarded as ‘old-school’? How can you keep it all straight?

Keep reading, I will explain.

Let’s simplify SEO. Confusion is a normal issue faced by digital content marketers. To help you out, we will cover how to keyword optimize your blogs and some other optimization strategies you should know.

What we cover here?

  1.  Plan your blog Content with Proper Keyword Research

  2.  Focus on long-tail keywords

  3.  Include your keywords strategically on your post

  4.  Make sure your blog is mobile-friendly

  5.  Make Internal Linking a Habit

1. Plan your blog Content with Proper Keyword Research:

Content with Proper Keyword Research

Some beginners simply use their best guesses to choose topics for their blogs they feel that their customers would be interested in. You don’t have to trust on blind guesses, particularly when it comes to keyword research. You have to find out exactly what your prospects are looking for.

Keyword research is one of the vital aspects of SEO. It is a technique used by SEO experts and content creators. In fact, keyword research must be the first thing you ought to look into while starting to write a blog. It lays the base of your optimization, and you should not get it wrong.

When done properly, it can help you find out the topics your users are interested in based on the search engine data. And by targeting the right keywords, you can help the search engine understand what your content is all about. This increases the possibility of popping up your blogs in response to a search. We recommend using keyword research tools like Google Ads Keyword Tool that offer in-depth keyword data, keyword position tracking, competition analysis, and tons of other beneficial features.

2. Focus on long-tail keywords:

Optimizing your blogs for keywords is not about fitting in as many keywords as possible into your posts. This can actually harm your SEO since search engines consider this as keyword stuffing.

On the other hand, it also doesn't make for good reader experience. So you should use keywords in your content in a way that it doesn't feel forced or unnatural.

Focusing on one or two long keywords on every post is a good rule of thumb. 

You might be wondering: Why use long-tail keywords?

These longer, repeated question based keywords can keep your blog focused on your target audience's precise goals. For instance, the long-tail keyword "how to write a blog” is much more powerful in terms of SEO than short terms like ‘blog post.’

The blog post visitors who search for long-tail keywords will more likely read the entire post and then look for more info from you. In other words, these keywords will help you generate the right type of traffic.

3. Include your keywords strategically on your post:

keywords strategically

So, now that you have got your keywords, it's time to include them in your blog post. Which is the best part of your blog to incorporate these words so that you can rank high in SERP?

The four crucial places of the post where you should try and incorporate your keywords include URL, headers and body, title tag, and Meta description.

Title Tag:

The title of your post is very important for search rankings. Google calls the title or the header of blog posts as the ‘title tag’ in search results. It will be the reader's and search engine's first step in determining your content's relevancy. So, including a keyword here is vital. 

A good title can make your blog post more relevant to the search query. In fact, it can motivate users to click on your content when they see it in the search results.

Include the keyword within the first sixty characters of your header. This is where Google cuts headers off on the search result page. Technically speaking, Google measures by pixel width, and not character count. In recent times, it increased the pixel width from approximately 500 pixels to 600 pixels for organic search results; this translates to around 60 characters.

Header and Body:

Mention your keywords at a normal tempo throughout the body of your blog and also in the titles. Saying so means that you have to include the keywords in your post only in a natural and reader-friendly way. Don't stuff your keywords as it can increase the risk of being penalized by Google.

Before working on a new blog post, you will probably think about incorporating the keywords into your post. That is a smart move; however, it shouldn't be your only focus or your primary focus.

While creating content, your main focus must be on what matters to your viewers, and never how many times you can add a keyword in that content. Aim at being helpful and answering all the queries your prospects might have asked to turn up to your post. Do this, and you will find you naturally optimizing for important keywords, anyway.


Google also looks at your URL to work out what your content is about, and it’s one of the first things it would crawl on a webpage. You have a great opportunity to optimize the URLs on each post you publish since each post lives on its URL. So make sure to incorporate keywords in it.

Meta Description:

A recent study shows that Meta descriptions can increase organic click-through-rates. Meta descriptions are meant to give search engines and readers a preview about what’s in your blog content. And that means you should use your long-tail keywords, so Google and your viewers are clear on your post's content.

So you have to write a custom Meta description for every blog that you publish. If your page doesn’t have a Meta description, Google will make its own based on your page's content. At times their story will push people to click. But most of the time, a hand-written Meta description will work best.

4. Make sure your blog is mobile-friendly:

Mobile Friendly Blog

Did you know more than 50% of search queries worldwide now come from mobile devices? And for all those important search queries being done on mobile phones, Google shows the mobile-friendly sites first. This is one good example of Google greatly favoring mobile-friendly sites.

So, how to make your blogs mobile-friendly? The answer is simple, by using responsive webpage design. Websites that are responsive to mobile searches let blog pages have just one URL rather than two, one for mobile and one for desktop, respectively. This actually helps your blog's SEO since any inbound links that come back to your site won't be divided between the two URLs.

As a result, you will unify the SEO power you get from these links, helping Google identify your post's value more easily and rank it correspondingly.

Here’s a pro tip for you: What Google value changes continuously. Subscribe to Google's official blog to make sure you are keeping on top of these changes.

5. Make Internal Linking a Habit:

If you want a simple, white hat SEO technique that really works, try internal linking between different contents on your website.

Once you have blogged for some time, you will have enough content to want your users’ to read. With internal linking, you can make your new readers check out your older posts that are relevant to the newer ones.

Here’s the easiest 2-step way to take advantage of internal linking whenever you publish new content:

Firstly, add 5-10 internal links to your new content. These links must point to older posts on your website. Secondly, add 5-10 internal links from older posts to the new ones.

Also, while you are in there, make sure to use anchor texts that describe your post. Instead of anchor text such as ‘this post,’ use texts like “this post about user experience.”

That’s all there is to it.

Take Away!

We believe that you found our SEO blog guide useful. Now it’s upto you to implement these strategies to the best of your abilities. Remember, all of these strategies are proven, but implementing these will not take your site to the first position at once. When it comes to blog SEO, you have to be patient. Glue to them, and you will in due course get new visitors to your blog, boost your conversion rate, increase your email subscribers, and build your business. One thing that I can stress enough is that quality is key when it comes to content marketing. We hope this article helped you SEO optimize your blog posts like a pro. If you need help to promote your content, contact White hat SEO Company like Submitinme, the professional here can help you!

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About Cynthia Mercileen

Cynthia  Mercileen Hi, I’m happy to have you visiting my post. I work in Submitinme as a Content Writer. I constantly look out for and love to write about the latest trends in SEO and Digital Marketing. I’m a passionate writer, as I love everything I do. This quote, ‘The only way to do great work is to love what you do’ from Steve Jobs, is something I totally believe in. I set goals for myself and thrive on challenges consistently. So I have something to strive towards always. I am never happy with settling on something, and I always look for a chance to achieve .... more info