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Reducing the amount of duplicate material on enterprise-level websites is important. Here are seven suggestions for accomplishing it.

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Duplicate content can stymie SEO efforts and prevent any search strategy from achieving its objectives. It's also inconvenient for searchers, leading to search engines like Google recognizing alternative content as the superior option.

Search engines can exclude pages from the top of the search results and include pages that aren't necessarily the most important for your site to be ranked highly.

Duplicate content creation does not always imply that your content has been stolen or copied without your permission. At the enterprise level, you might just have distributors, affiliates, or others who sell your products utilizing your material.

Websites that are components of the same corporate system, or promote items or services from the same designer or maker, may include material that is precisely the same as yours. Even if you're not doing anything illegal or spammy, you'll need a strategy for dealing with duplicate material both on your site and on other sites.

With a business site, you don't have the option of just altering a few pages or adding custom tags to fix the problems. There are various obstacles for enterprise sites with thousands of pages, goods, services, locations, or controlled material.

The great news is that there are particular methods for dealing with duplicate content on a large scale.

 

Seven ways for treating the Enterprise Duplicate Content

 

  1. Guidelines for the Content Usage

If you own or generate content and have others sell, feature, or license your products or services, you need to maintain as much control over the content as possible.

To retain brand integrity, you'll probably allow dealers, suppliers, and associates to use descriptions and details.

However, for your site to maintain its authority and rankings, you'll need policies governing what content can and cannot be used. In some cases, you'll also require attribution rules or standards.

It's critical to do everything possible to prevent information that you planned to be part of the parent brand's unique content from being "stolen" or repurposed. That doesn't rule out the possibility of others using it, but be clear about what is permissible, what requires attribution, and what is off-limits.

 

  1. Auditing

Determine what material on your site is replicated from page to page and throughout the internet. Within SEO tool suites, there are several excellent tools for identifying and flagging duplicate content.

Make internal site audits and web audits for duplicate content a regular process and routine so you can find anything new. As a result, you'll be able to identify any usage (as mentioned above) that isn't authorized to administer or navigate.

 

  1. Dynamic variable tags

Thousands of pages are common on enterprise-level websites. Manual title tags, meta descriptions, as well as heading tags aren't appropriate for them. Even if they did, writing, monitoring, and documenting the tags to ensure they didn't contain duplicates would be time-consuming.

It's critical to establish a dynamic collection of tags for huge e-commerce sites, lead generation sites, and brand sites that feature items, blog entries, tech specs, and large sections or databases of user-facing material.

This is used to entail an SEO reseller or SEO service provider collaborating with a developer to create formulas for tags based on database data. Most modern websites use content management systems that allow for dynamic variables and syntax in tags.

Use dynamic tagging and variables to scale the content of headings and titles to ensure that they are unique and as relevant and specific to the page content as feasible.

 

  1. Analyze Global Template Content

The more headers, footer, and other global page content you have on each page, including navigation and sub-navigation, the more unique body material you'll require. This is critical if you're aiming for a best practice of no more than 20% duplicate content per page, plus or less.

This is particularly significant on pages with little copy or that aren't long-form content pages. Every page, or within particular sections or content kinds, has identical header copy, text in links, and footer copy.

Don't spell out every link on every page in a mega menu if you don't have to. If you don't need a large disclaimer on every single page footer, don't include one. Look for ways to reduce global content, and keep in mind that if you must have a lot of it, you'll need more body content to compensate.

 

  1. Scalable Copy

This is the most difficult way for resolving or preventing duplicate content in businesses. Copy scaling is a time-consuming and challenging process. Getting stakeholders on board is critical, and if you can do it, you should. Work with content providers, franchisees, copywriters, UX designers, as well as developers to come up with distinct copy and material for each location, if possible.

To demonstrate the value of items and e-commerce, start with categories or product lines. As products get more particular and complex, use dynamic content blocks (similar to the dynamic tags mentioned previously) to factor in more detailed material on each page.

 

  1. User-generated Content

It is also advised for ways to incorporate user-generated material in addition to scaling content within internal resources.

This can contain reviews (if they are rendered as content on the page), testimonials, FAQs, forums, and other information that helps offset duplicate content from page to page while also providing new, original copy regarding the topic of that specific page. As long as there isn't a strong need for moderation, legal review, or other gatekeeping measures that impose a strain on enterprise-level operations, this can provide an opportunity for scalability with fewer internal resources.

 

  1. Canonical Tags

Canonical tags, which are often the last resort and sometimes the first line of defense for enterprise sites dealing with duplicate content, can be a terrific solution. They do, however, necessitate a deeper grasp of their use and the risks associated with faulty reasoning and implementation.

Canonical tags should be a standard for any pagination situations (as opposed to lazy-loading, AJAX, and infinite scrolling scenarios, which can still employ canonical tags and have their indexing issues). Use canonical tags to connect to the page you care the most about getting ranked significantly in any case when you have duplicate content on your site.

By being explicit about your duplicate content problem, you can collect link value and visibility for one page. You can also link back to the original across domains to guarantee proper credit and attribution is given when it comes to pages on other sites. Even if you are unable to obtain the canonical implementation, at the very least, obtain a link to the source as attribution.

 

Conclusion

Content management strategies on an enterprise site may face unique challenges with the scale, size, and scope of related companies, and tackling them is important to growing your business. You can reduce the amount of duplicate material or manage it in ways that allow you control over the situation and the pages that gain value by using dynamic, technological, and copy-based scaling tactics and for this, a white label digital marketing agency is the best solution.

 

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About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author