The Six Major Google News Optimization Mistakes to Avoid for Better SEO Results

Shermy Mohan by - 6/21/2022 47 Views

Do you want to maximize the exposure of your Google News SEO efforts? Avoid typical errors by following these recommended practices.


For the past couple of decades, Google News has been around. The days of buying a newspaper from your local shop to acquire the day's news are long gone. We now have access to a variety of news sources. There has never been a better moment for publishers to get their content featured on a news aggregator than now.

Many news organizations are aware of this and are optimizing their material for Google News. Your site may also be indexed and ranked in Google News because any site is qualified to be there.

However, before you get too excited about Google News's potential as a traffic honeypot, there are a few mistakes to avoid if you want to optimize your site for the aggregator. To avoid this a white label digital marketing platform or the best white label SEO agencies can be hired.

What is Google news?

Google News is a news aggregator that Google has created. It was founded in 2002 to assist users in discovering the day's news from a variety of local and national news sources. The aggregator gathers news from numerous online sources and makes it available in mobile and desktop queries.

Why should publishers care about Google news?

External sources account for a large portion of digital publications' traffic. These include search engines, links from other websites, social networking, and social sharing, among other things. Google News now accounts for around 4% of all traffic sources for publications. Consider it a giant referral with tremendous reach.

As a result, sources who want to gain the most traffic seek to be displayed as snippets in Google News.

What is the process of Google news?

Google News aggregates content from over 20,000 publications across the world. The objective for users is to give as many varied and relevant news items as possible. What appears in whose feed is determined by Google's algorithm. The user's Google News preferences and previous Google activity are then used to customize it.

Avoid These Google News optimization mistakes:

  1. Assuming AMP is required for Google news

Google's Accelerate Mobile Pages, or AMP, is an open-source initiative announced in 2015. It was Google's idea to improve publishers' poor performance on mobile devices. This first seemed appealing to publishers because mobile traffic was on the rise and conventional news publishers were failing to reach the mobile web's re-development criteria.

However, Google's framework did not follow the diplomatic route. To feature in Google's Top Stories on mobile between 2015 and 2021, publishers are required to use AMP. With Google News now driving consumers straight to publishers' websites, it's time to discard the framework and concentrate your SEO efforts on other areas.

  1. Assuming that Google news is only for news publishers

Before December 2019, a publisher had to adjust their website to meet specified specifications and complete the necessary online procedures before submitting it to Google for approval. The application would then be granted, and the site would appear in Google News and Top Stories if all went well and Google thought they were a legitimate publisher.

Google has replaced the manual approval process with a new Google News inclusion process. Google now chooses which websites appear in Google News on its own. Google considers sites with high-quality material that adhere to Google News content criteria, according to the "official" term. Because of this approach, a website does not have to be a news provider to be included in Google News. They appear in Google News and Top Stories if the relevant boxes have been ticked.

  1. Assuming that Google news is the same as Top Stories

When you use Google Search to seek up a current topic, the top news results will appear prominently in the "Top Stories" box in the organic search results. Many individuals mistakenly believe that this box is identical to Google News. Top Stories, on the other hand, is a function of Google Search, not Google News, the aggregator.

  1. Google news content policies not being followed

Google News has regulations that its publishing partners are expected to follow. For example, the material should not be harmful, misleading, hostile, harassing, medical, terrorist, or sexually explicit, according to Google's criteria. There are also regulations in place against distorted media, violence, and gore, as well as foul language and profanity. Ads, sponsored content, and transparency regulations are also feature-specific.

On publishers' pagers, for example, advertising and paid promotional material should not outnumber the content. News sites should also give specific dates and by-lines, contact information, and information about the writers, publications, and publishers in the spirit of openness. While optimizing your page, make sure you've read and comprehended the aggregator's regulations.

  1. Avoiding Google's publisher center

Google has replaced the manual inclusion procedure with an automated one. You should not neglect Google News because you are not a Publisher Center-approved site. Many tools and perks are available in the Publisher Center that is critical to your search engine results. The capacity to handle several news publications under one company is one such capability. Google Publisher Center is important to increase the visibility of the content that is being displayed on Google News.

  1. Changing Google news publisher center in real-time

All the Ad implementations, customizations, and unpublished publications can all upset the users when they view leaving with a bad experience. As a result, you shouldn't make such modifications live without first testing them. To circumvent this, test changes to your publication using Google's Designer Mode.


In an SEO operation, these things need to be noted and the best method is to outsource digital marketing operations to a white label PPC or a white label SEO platform.


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About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author