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The Top Seven Tips For Making A Writing Portfolio Discoverable In The Google Search

Shermy Mohan
DMCA.com by - 10/17/2022 1055 Views

Potential clients might find your writing portfolio with the use of SEO. Here's how to increase the visibility of your portfolio in Google and other search engines.

A white label digital marketing

There are many different types of material portfolios. You don't even need a website to exhibit your work. You may use something as simple as a Google Drive folder to preserve your content examples and share them with clients.

The best course of action to rank any portfolio in organic search is definitely to have an online presence. This gives you the greatest amount of freedom when it comes to optimizing your content, attracting referral traffic, using real-world examples, and many other things. A white label digital marketing platform would be the greatest option to move forward.

  1. Subscribe for SEO keyword research tools

Using SEO tools, you may find out what search terms people use to find businesses like yours. They can determine how many times a word is searched, how competitive it is, and whether or not other websites are focusing on it (i.e., the number of "users").

If you subscribe to an SEO tool, you will have access to real data that will assist direct your SEO strategy. The research will enable you to choose the keywords to include in the content of your web pages and the topics to discuss in your blog entries.

Utilizing SEO tools will also allow you to learn which terms your competitors are using. For instance, you might input a competitor's URL into the SEO tool, examine their keywords, and use them as part of your SEO strategy. Many of these products operate under the "freemium" business model, allowing you to utilize some services without paying any money. For some, there is a monthly subscription cost. Get a reliable SEO tool right away—it will make all the difference and a white label SEO would have access to many of them.

  1. Planning the launch of your portfolio website

If you already have a website, you may use SEO tools to identify the keywords you should emphasize employing on the internet pages you presently have. If you are building a new website, you are in an excellent position to create your content from the ground up. First, think about all the services you offer. Next, use an SEO tool to seek keywords associated with these services.

Each page relates to a specific search term, as can be seen above. As a consequence, by ensuring that you publish content for and target keywords with high monthly search volume, you may boost the quantity of organic traffic to your websites.

  1. Create the Blogging Strategy and Calendar

The writing industry might be quite competitive. Since there are so many other writers online, many authors use the same keywords on their portfolio pages. You must be inventive with your blog posts if you want to enhance organic traffic. Another example where using an SEO tool will be beneficial is this one. Focus on topics that will bring people to your website if you're going to spend time developing content. You should develop material that appeals to your target audience, it's crucial to remember that.

  1. Leverage the LinkedIn Articles as well as other platforms

SEO could start slowly for a small or new website. On the wonderful platform Medium, anyone may publish anything without charge. A link to your website may be included in the content that you produce. Your articles will show up for both your Connections and your Connections' Connections.

You may then direct visitors to pertinent pages or blog posts on your website. This strategy might help you attract more people to your portfolio without having to wait for SEO to provide results.

  1. Try for a Guest Posting opportunity

To capitalize on their authority and traffic, you can undertake guest posting on other websites. In your sector, get in touch with other bloggers and offer to write for them. Alternately, apply to write for publications and websites that have a greater reputation. Quite a few people will agree to connect to your website.

This strategy might assist you in improving your website's SEO by obtaining backlinks to it. At the very least, many websites will advertise your content on their platforms and send referred visitors your way. Guest blogging has several benefits, especially if your website doesn't already receive a lot of traffic.

  1. Optimize the Google Business Profile Pages

Using the Google Business Profile platform, businesses can create an online presence and gain local, organic traffic for free. If you offer writing services to local customers, having a Google Business Profile profile is helpful. But if you're OK with this amount of exposure, a Google Business Profile page might be a great way to generate leads and point people in the direction of your writing portfolio.

  1. Join the Writer Directories and Job Boards

While you wait for your website to obtain organic traffic, popular writer job boards may be able to help you generate leads. These websites function as marketplaces for independent contractors, where clients post a brief, you apply to complete it, and you are then paid for your work. These platforms have helped many authors succeed even if they frequently pay less than what you might charge as a direct contractor.

Grow the portfolios using SEO

SEO is one of the best methods for increasing your website's exposure and bringing natural traffic to your writing portfolio. When additional techniques, including guest blogging and submitting to writer directories, are also applied, you might be able to generate actual leads from your website.

Utilizing SEO tools to your advantage is the greatest way to acquire trustworthy data that will guide the content you should have on your website. This is essential to establishing a successful SEO strategy. Then, you may utilize these tools to look up blog topic ideas, research your competitors, and check your backlinks. A white label SEO would be the best choice you can make in this regard.

Category :

SEO News

Tags :

White Label SEO, White Label Outsourcing

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author