Top 3 On-Page Optimization Techniques to Boost your Content

by Shermy Mohan - 8/10/2021 893 Views

When the art of writing combines with the science of search engine optimization can give you a better level of audience to the site

3 On-Page Optimization Techniques to Boost your Content

Content is just a part of the site but it has the power to fetch traffic when it contains proper keywords.

When the art of writing combines with the science of search engine optimization can give you a better level of audience to the site.

So now that you know the importance of content in a site let us find out how you can use on-page optimization techniques to boost your content.

First of all, let me tell you what on-page optimization is. It is the combination of blending content and SEO for specific keywords is known to be on-page optimization SEO. This may include Meta tags, the format of the content, keyword selection & optimization and much more. But this is just a part and not the whole thing. When it comes to optimization that would include search intent, how engaging the content is, factors that would increase conversions to your site and much more.

First set the destination point and for that you will need a map and a compass. Without these two your ship will be hijacked or you might get lost. When you are lost everything that you see is just water and not the horizon.

When you write content, keep in mind, it is going to fetch your site from a pool of sites that appear on the search engine result page.

Writing content that converts can be tougher than it looks but there are some techniques that will help your content be on the road to ranking. Here we will be looking into three best on-page optimization techniques that will give life to your content in moving towards top ranking in the search engine result page (SERP).

1. Writing format for a content

The content that you write should be for the reader and not for some crawlers that check your site. When you write for the readers it will also stand in front when it comes to crawling a website by the spiders.

It may be difficult to write content that actually attracts the readers as well as the spiders. But these kinds of content will help your site achieve a better ranking on the SERP.

If you are unsure about your content be wise to read the following.

Format the content

Format the content that you have created. Make it easy for the readers to get to what they really came for. If you go with blunt headings make sure to break them into smaller pieces.

For instance; if you are writing content under a topic and you are going to bring in some key points then make sure to add them under a title that is below title number 1. When you do that it will be easy for the readers to get to the point without getting confused. If you are going to keep adding on more then move on with heading number 3.

Use short readable paragraphs

When you use short paragraphs people will find it easy to read and make sure to optimize the paragraph according to the target audience. When you write a huge paragraph it is indeed time consuming and it will not attract the audience who read the content from a tablet or a mobile.

Make use of bullets

Use bullets to make the content more readable. It is one of the best tools to cut short the information and giving it into smaller pieces of what they want. When you use bullets make sure to,

Convey the message in smaller lines so that it can be easily read.
Highlight the key points in the content
Hyper-link to the site that is related to what you are talking about
Don’t get too much into bullets as well.

2. Optimize your content for appearing on the featured Snippets

Google has never failed to update its algorithm for the benefit of its users. In that way, Google introduced the featured snippets for its users to get hold of the abstract piece of information they are searching for. These featured snippets will appear on top of the organic search results.

Create your content in a way that it is an answer to a question so that there are more chances for your page to appear on the featured snippets.

When you have optimized the content according to the featured snippet then your site will receive more traffic.

There are three types of snippets that appear above the organic listing. They include,

Paragraph featured snippets
List featured snippets
Tablet featured snippets

Paragraph featured snippets

One might have noticed this kind of snippets very often. The paragraph featured snippet is a short paragraph that is related to the search query.

In simple words, when you write a question in the search box or a term there will be a short paragraph that appears just below your query box above the organic search results.

List featured snippets

These types of snippets appear based on a certain type of query. For instance, if you input certain trends or techniques or name some or step by step, any of these kinds of queries you will get the featured snippets in the form of a list.

Tablet featured snippets

A table format will be more easily read compared to the text format. The above image is an example of a table feature snippet.

It is the table that is made of CSS and other languages that have been considered the most comparing to the HTML tables.

3. Include FAQ question and answer section in your content

adding frequently asked questions to your content

Try adding frequently asked questions to your content. When you add FAQ’s to your content they will

Give you a better impression rate.
You will be able to interlink the FAQ with another FAQ schema
Due to the high impression rate, there will be more clicks to your website and content.
When you have an FAQ schema included in your content, it will beat most of your competitors leaving them behind you.

Coming to an end, these are the best 3 on-page optimization techniques that will boost your content to top ranks. SO make use of them and also remember SEO is not just about keywords or user intent it is the combination of everything we optimized.

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author