E-A-T is the short form for expertise, authoritativeness and trust. Google has been trying real hard to provide the best for its users. In that way, it introduced the EAT principles to identify the sites that can be trusted and the ones that cannot be. When a site holds these qualities it is sure that it will be recognised by Google with improved conversion rates. If your website doesn't qualify then do not worry, as you improve it by yourself. The solution to this problem will be also discussed in this article. So, without any further delay let us begin with what E-A-T is and its importance. What is E-A-T? Like we already discussed E-A-T stands for Expertise, Authoritativeness and Trust. The E-A-T was created by Google. Each letter in this word matters when it comes to judging a site. Expertise Expertise is considered to be knowledgeable in his own field. Every site is related to a certain field, Google checks if the website is built by experts who have a better idea about the field. The more you know the more chances you can be on top on the field. For instance; if you and your competitor site are put to a test, there will be a measurement taken on who knows better. The one who has deeper knowledge wins. Authoritativeness Authoritativeness is whether you can trust the information from the site or not. How reliable the site information is. In simple words, it is all about how well you know about the brand. For instance; let us consider you being a student if you have some doubts to whom would you turn to? Yes, it's obviously the teacher who is capable to answer. Similarly when a person wishes to know more about a product or a brand they would obviously turn to Google to know more about it and the ones with the greater and reliable knowledge line up to give answers to the searcher. Trust Trust is also a factor that Google would look into. It matters more how trustworthy your site is. Trust matters more than anything, once trust is lost it cannot be regained. For instance; if a site is providing a 75% discount on its products is being considered by customers. Even if it was me, I would just think that it is a catch and not real. It is ok to feel that way as there are many sites that use these kinds of words to put you into a trap. To avoid that Google uses trust as a factor. There is a lot more priority to those sites that pass the trustworthy test by Google. Now you know what E-A-T is, so let us know the importance. The importance of E-A-T When an employee is lacking in certain areas where he is expected to be an expert, authoritative and trustworthy. It is pretty sure that the person will be replaced by another. In the same way, when a site doesn't have these three factors, Google will find an alternative for the search position by placing another site that has these factors. If this happens to a site, it will lose its ranking position, traffic and its revenue as well. For some sectors, Google uses another factor in the name YMYL (your money your life) which will separate according to a category relating to the searcher's queries. The origin of E-A-T The acronym E-A-T was introduced by Google for educational purposes. There was a qualified team to identify this principle and they were called as the "Search Quality Raters team". These teams were similar to the quality assurance team in any company. Their role was to quality check the search results. These search quality raters have to follow the search quality evaluator guidelines that are even available to the public. What does the search quality evaluator guidelines include? Here is a list of things the search quality raters should follow and should require, The type of equipment required for checking the search results. Equipment that includes a computer, a browser with no ad blocking plug-ins. The definitions for MC ( main content ) , SC ( supplementary content) and E-A-T ( expertise, authoritativeness and trust) Guidelines on ways to navigate through a website. Ways to find the author of the content and the owner of a website. Ways to get hold to the E-A-T of a site with the help of Google search and also through other sites Procedure in rating the quality of a page Ways to rate content on a website What determines high quality page and low quality page Ways to compare the mobile experience to a desktop version Ways to score domains and their pages using the "Fully Meets User Needs" to "Fails to Meet User Needs" There are many other guidelines as well. If we keep listing them it would take more bulletins to complete the list. If you wish to view all the guidelines click here, as there are 164 pages to go through the entire thing. Now you know what E-A-T is and its importance along with the guidelines that are being used by the search quality raters team to measure the sites. Coming to an end, Google has given more importance to this principle as it would give a better experience to its customers.
E-A-T is the short form for expertise, authoritativeness and trust. Google has been trying real hard to provide the best for its users. In that way, it introduced the EAT principles to identify the sites that can be trusted and the ones that cannot be.
When a site holds these qualities it is sure that it will be recognised by Google with improved conversion rates.
If your website doesn't qualify then do not worry, as you improve it by yourself. The solution to this problem will be also discussed in this article. So, without any further delay let us begin with what E-A-T is and its importance.
Like we already discussed E-A-T stands for Expertise, Authoritativeness and Trust. The E-A-T was created by Google. Each letter in this word matters when it comes to judging a site.
Expertise is considered to be knowledgeable in his own field. Every site is related to a certain field, Google checks if the website is built by experts who have a better idea about the field. The more you know the more chances you can be on top on the field.
For instance; if you and your competitor site are put to a test, there will be a measurement taken on who knows better. The one who has deeper knowledge wins.
Authoritativeness is whether you can trust the information from the site or not. How reliable the site information is.
In simple words, it is all about how well you know about the brand.
For instance; let us consider you being a student if you have some doubts to whom would you turn to? Yes, it's obviously the teacher who is capable to answer.
Similarly when a person wishes to know more about a product or a brand they would obviously turn to Google to know more about it and the ones with the greater and reliable knowledge line up to give answers to the searcher.
Trust is also a factor that Google would look into. It matters more how trustworthy your site is. Trust matters more than anything, once trust is lost it cannot be regained.
For instance; if a site is providing a 75% discount on its products is being considered by customers. Even if it was me, I would just think that it is a catch and not real. It is ok to feel that way as there are many sites that use these kinds of words to put you into a trap.
To avoid that Google uses trust as a factor. There is a lot more priority to those sites that pass the trustworthy test by Google.
Now you know what E-A-T is, so let us know the importance.
When an employee is lacking in certain areas where he is expected to be an expert, authoritative and trustworthy. It is pretty sure that the person will be replaced by another. In the same way, when a site doesn't have these three factors, Google will find an alternative for the search position by placing another site that has these factors.
If this happens to a site, it will lose its ranking position, traffic and its revenue as well.
For some sectors, Google uses another factor in the name YMYL (your money your life) which will separate according to a category relating to the searcher's queries.
The acronym E-A-T was introduced by Google for educational purposes. There was a qualified team to identify this principle and they were called as the "Search Quality Raters team".
These teams were similar to the quality assurance team in any company. Their role was to quality check the search results. These search quality raters have to follow the search quality evaluator guidelines that are even available to the public.
Here is a list of things the search quality raters should follow and should require,
There are many other guidelines as well. If we keep listing them it would take more bulletins to complete the list. If you wish to view all the guidelines click here, as there are 164 pages to go through the entire thing.
Now you know what E-A-T is and its importance along with the guidelines that are being used by the search quality raters team to measure the sites.
Coming to an end, Google has given more importance to this principle as it would give a better experience to its customers.