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  • White Label PPC: The Best Ways for Outsourcing Your PPC Management

White label PPC is considered the best way to embark on your place in this world of digital marketing. Let’s dive into different perspectives about White label PPC

White Label Digital marketing agency

We are living in a digital world. Digital marketing agencies govern the markets, but it is to be noted that growing a digital marketing agency is extremely stressful and exhilarating.

If you get more clients, more staff and more revenue everything goes smooth but situations of stress happen when your once full book of happy clients isn’t full anymore, and you still have full-time staff to pay. This is a common scenario and it creates a financial strain on the business and emotional stress on you.

What most digital agencies employ to avoid such a situation is getting their staff to over-work. They hire only fewer people and overload them with work from lots of clients and this practice results in employees working for long hours and they inevitably resent you and your business. This resentment turns into high turnover but a diminishing culture of overworked staff with low quality work makes the situation stressful.

So, what are your options for trying something different? How do you lessen your mental and financial stress while still providing a high-quality service to your clients, create a good work environment, and grow your agency?

White label services, specifically white label PPC, are the answer (pay-per-click).

The term "white label" can be used for almost anything. It's the technique of purchasing a product or service from someone else, branding it, and reselling it as if it were your own.

For a digital agency, you're integrating third-party services (PPC management) which you either don't provide or would prefer not to provide, with your present set of services.

You would employ a specialized white label PPC agency to manage your client's Pay-Per-Click campaigns if you wanted to outsource your PPC management services. You keep the client while they do the work. The relationship is kept within the company. As a result, overhead costs are greatly reduced while the client receives high-quality results. Meanwhile, they have no idea that the onerous labor has been done by a third party. When you outsource PPC management to a white label supplier, you have two options:

"Should I hire a contractor or freelancer, or should I hire a company that specializes in white label services?"

Because there is so much grey space, there is no right solution to this question. The solutions are not equal, and they will produce various results for your company since they are both relevant depending on your situation.

However, given your specific circumstances, you must make the best decision possible. So, let's look at the main distinctions between the two approaches.

Perspectives on White label Services and Freelancing.

  1. Availability to work

A contractor, often known as a freelancer, is typically somebody who works for oneself. That means they are unavailable to you while they are busy. You may or may not be able to add clients to them when their capacity is exhausted, and they are very certainly collaborating with numerous partners. On top of that, most contractors must also serve their customers. Between the work you need to scale and the work they need to keep themselves afloat and active, there's a bit of a tug of war.

A white label agency, on the other hand, is designed to scale. It implies that you are unlikely to have a similar problem. In most cases, a white label PPC firm will be able to help you. Under most circumstances, a white label PPC agency will have the capacity and resources to take on your extra clients as you increase your workload and thus things will be easier with a white label agency.

  1. Reliability of work

A contractor's dependability can be inconsistent - and this isn't always a reflection of his personality. Individuals may need to take a vacation, may be sick one day, may have a family emergency, or their internet connection may go down. With this white label PPC solution, you're reliant on that person as a single point forever.

Resilience is embedded into the culture of a successful white label agency. They will be covered for holidays and illnesses. There will be no single person or piece of technology that your company is reliant on. Even if some staffs are on vacation or away from work, you won't notice a difference in the service level you receive from a white label firm in terms of reliability.

  1. Context of work

A contractor will most likely operate with a small portfolio of clients as they can only handle only that level. Even if they have 20, 50, or even 70 clients, their portfolio is still limited compared to a white label PPC agency. An individual contractor in any given field may only have a few clients in that area. As a result, their market skills and understanding are restricted.

A white label agency, on the other hand, may have a dozen or even hundreds of clients in the same industry. As a result, they know how to generate great customer results and can get started sooner than a contractor.

  1. Insights and Perspectives of work

The techniques you employ to develop and manage a campaign in pay-per-click management determine its success. These procedures have a significant impact on the speed with which you and your clients can see results from their investment.

A contractor typically has only one point of view, a single vision of what an outstanding campaign looks like. Of course, if a contractor is intelligent, he or she might be networking. They'll communicate with others in the digital world to exchange stories and enhance their methods. However, it is still limited.

The point is that if you’re just one person and has exhausted all of your usual techniques and methods, it's really difficult. It's quite impossible to come up with innovative methods to approach a problem without outside help — you'll need it.

A well-established white label firm will have quality control procedures in place, as well as extra eyes to provide perspective and insight into the campaign they are running for you. So, if something goes wrong, two, three, or four more individuals within the business who are obliged by the same contractual arrangement can look into it and bring it back on course.

  1. Cost of the work

If cost is a major consideration, a contractor will almost certainly be less expensive than a white label agency. There are many opportunities where you may engage contractors to do Google Ads outsourcing work for you for a very low price.

Even though it looks to be a cost-effective option, this method of outsourcing is not without its drawbacks. To begin, you will almost certainly face a language barrier as well as time zone issues.

A lone contractor with a low hourly rate will be unable to invest in cutting-edge tools and reporting technology that are critical to your client's deliverables. This means you'll either bear the extra expense yourself or provide a valuable PPC management solution.

A white label agency, on the other hand, has its infrastructure. They'll have overheads like employees and other expenses that an independent contractor won't have. So, if cost is your most essential consideration, hiring a contractor may save you money. Just keep in mind that decreased prices are only beneficial if you can keep the client for the long term. It's pointless to save money if you lose a client as a result.

  1. Levels of Service

Because they need to, white label agencies have fairly well-defined service levels. As they have a lot more clients than ordinary contractors, these agencies must be able to organize and allocate their resources. So they will respond to you within the limits set by the organization.

When it comes to service, a contractor, on the other hand, is usually unrestricted. You'll get an answer very fast if they're not too busy. You might not be able to talk to them if they are occupied. As a result, while deciding which white label option to go with, service is something to think about.

  1. Tools used

This solution could be prepared in a dozen different ways, yielding a dozen different results. Some contractors may expect you to furnish the tools, while others will bring their own. However, you should think about who is providing the tools of the trade and how it may affect your prices.

Who is paying for call tracking tools, analytics reporting platforms, and PPC management software?

If you have to provide all of the tools for your contractor, you may discover that your expenditures quickly rise. A capable white label agency will take care of that for you, and you won't have to dig into your pocket for any more costs or tools beyond the service fee you're already paying.

  1. Scalability of work

The ability to scale is the final factor to consider. When working with a white label agency or a contractor, how you scale will be different.

Let's start with a contractor. Assume you've filled them to the capacity. To keep growing your business, you'll need to hire another contractor. This new contractor may work differently than the previous one. For example, their turnaround time could be longer, their performance criteria could be different, and their PPC management methods could be out of sync with what you're used to. This method of scalability increases the variety of your service offering.

You'll be able to add clients as needed if you're working with a respected white label PPC firm. All aspects of the process, including the connection and turnaround times, will stay consistent. This method of scaling is much more straightforward and results in less variability in your service.

Finally, there is no right or wrong answer when it comes to hiring a Google Ads contractor or white label firm. However, there are some significant differences between the two, and the best option depends on your agency's interests and your stage of development. Your requirements may evolve.

Thus you have to understand your work mode, budget and aspirations before choosing a freelancer or white label service. Even when you are choosing an agency you should be aware of the services they are giving, the tolls they are using, the type of content they have expertise in and the amount they charge for each work. Also, you have to check for their customer testimonials and enquire about their previous work. You can also test them by giving a sample assignment or work before deciding on the agency.

When it comes to selecting an agency, expectations are crucial. In whatever facet of your business interactions, the clearer your expectations are, the better the results will be, and the less likely either party will be disappointed. A white label PPC service is no different.

The most crucial thing, to realize from the start when selecting a white label provider for your PPC management is the expectations you set for them. What do you want them to do for you specifically? What should you not expect them to do? What are your and their responsibilities in the relationship?

If everyone's obligations are clear from the outset, the relationship will be a lot easier to manage because there will be no grey areas. Your white label operator can focus on producing the results you desire when they know exactly what they're responsible for. Client outcomes will be great as a result of this clarity.

When it comes to establishing the boundaries of a white label agreement, it's all too usual for any party to make assumptions. Assumptions lead to grey areas, which eventually lead to conflict. Tension or animosity diverts attention from the outcomes for your clients and has a big impact on all of these important connections.

Let's go through some samples of what's commonly included and excluded from a white label PPC arrangement. Each agency will have its own set of restrictions, but there are a few that you can expect to see.

Expectations that are out of scope

  1. Marketing Techniques

Your white label partner isn't your client's marketing department, and they're not in charge of coming up with offers or ensuring that exact follow-up processes are in place. These are stuff that either you or the client are in charge of.

  1. The Sale

The agency you partner with is normally in charge of generating leads and qualified traffic, but they are not in charge of closing the deal. The quality of the offer your client has, their follow-up processes, their sales processes, and everything that happens from the moment visitors visit their website to the moment they become a customer are all factors in the sale.

  1. Business Development

They're also not your salesperson. Your white label agency will assist you and may provide pre-sale materials such as case studies, outcomes, and an understanding of what to expect, but you are ultimately responsible for closing the customer.

  1. Client Management and Retention

As the agency owner or account manager, it's also your obligation to onboard the customer and keeps them satisfied once the sale is done. On-boarding is crucial for client retention since it removes any doubt in your new customer's minds about the decision they just made. However, you should not rely on your white label partner for this.

  1. Website Changes

It's important to note that website design and optimization aren't typically included in a white label PPC service. Tinkering with a client's website carries far too much danger, especially if your white label provider is a third party. Instead, they will most likely employ isolated landing pages for PPC ads that do not alter the client's website.

Expectations that are in scope

The in-scope components of a white label PPC management are self-evident, but here's a quick rundown of the most important ones:

  1. Building original campaigns - including keyword research, ad setup, bidding, etc.
  2. Managing the campaign - optimizing the variable components for improved performance.
  3. Providing reports - analysis based on the results of the campaign.
  4. Advice, feedback, and guidance - it is important to have improvements that could be made to the campaign, the offer, or the website (landing page) for better conversions.
  5. Direct liaison - Liaising directly with you as the agency owner so that you are in a position to brief the client about the campaign.

Coming to an end, with all this we can come to a conclusion that it is best to outsource your PPC management to a White label PPC agency.

 

Category :

SEO News

Tags :

White Label PPC, White Label, PPC Agency

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author